Chris Carlson digs into everything over on Syracuse.com, so I’d highly recommend looking at that for the full story. However, the major highlights and points of information you’ll be curious about:
Syracuse set a new record for athletic revenue with $91.4 million
And that’s up over $9 million from the previous year. Considering Syracuse did not make it to the Final Four or a bowl game, that’s no small feat. But the ACC’s continued NCAA (men’s) Tournament credits rolling in, plus the MetLife check and ESPN’s early payments on the conference network were all enough to pick up the slack.
If that sounds like a lot of money, well... the Alabama Crimson Tide raked in $174.3 million during the same athletic year. For comparison’s sake, here’s how the rest of the ACC fared in terms of revenue only:
- Florida State Seminoles: $144.7 million
- Louisville Cardinals: $122.4 million
- Clemson Tigers: $104.9 million
- Duke Blue Devils: $100.5 million
- Virginia Cavaliers: $93 million
- Syracuse Orange: $91.4 million
- North Carolina Tar Heels: $90.5 million
- Miami Hurricanes: $89.1 million
- N.C. State Wolfpack: $85.2 million
- Pittsburgh Panthers: $84.8 million
- Virginia Tech Hokies: $80.8 million
- Boston College Eagles: $74.6 million
- Georgia Tech Yellow Jackets: $71.4 million
- Wake Forest Demon Deacons: $70 million
That’s nice and all, and it’s great to see revenues far out-pacing those of many other universities we may see in “better” standing than us. However, it’s also worth considering that reported revenues around athletics and actual revenues are always questionable. Such is the business of college athletics in general. That’s not singling out Syracuse at all. Just pointing out the nature of the entire business. Which brings us to...
Syracuse athletics spent $71.8 million in 2016-17, down from the previous year
The drop doesn’t really matter. It’s nice to see SU spend less money, I suppose, especially to lesser result. But that does create a perceived surplus, which SU explained as a product of the how financial data is reported. The actual result is a balanced budget, as they explained. Take that for what it is. Most schools conveniently keep a balanced budget, if you peruse this full list. Miraculous so many can do that, wouldn’t you say?
Biggest spenders in their sport
Looking at the list, some Syracuse teams rank among the highest in the country in terms of spending for their respective sports. That’s not good or bad, necessarily. Just interesting. The programs that rank among the top 10:
- Men’s lacrosse (1st)
- Women’s lacrosse (1st)
- Men’s soccer (2nd)
- Women’s field hockey (2nd)
- Women’s ice hockey (3rd)
- Men’s rowing (4th)
- Men’s basketball (6th)
- Women’s rowing (6th)
- Women’s tennis (8th)
That’s clearly a lot. Lacrosse shouldn’t surprise given each respective programs’ success and stature in the sport. And in many of these sports, travel alone can add up pretty quickly. As you probably know, not every Syracuse sport has always found success either. Many of these are new to the idea of annual postseason trips or championships.
Building success takes time and money. So is likely the case for several of these teams — and that could go double for women’s ice hockey, which likely must spend to catch up the program to the level of its peers. Start-up costs are steep in business. And they can be for college sports teams as well.
And football doesn’t spend much, relatively speaking
SU’s 50th in spending, and coincidentally, was around 50th in recruiting for 2018. The data says that the Orange spent about $9 million more on football than men’s basketball. Even with $22 million reported there, it’s still less than half of what FSU spends. That’s not encouraging for long-term competitiveness.
Dino Babers has been pushing for more resources where possible, and those should help raise this number higher. It’s not a completely direct relationship between money spent on football and wins. But it can certainly be helpful.
Interesting? Frustrating? Feel free to pore over the numbers yourself too.