This Friday, the Syracuse Orange women's basketball team makes a bit of history. They'll host an NCAA Tournament game in the Carrier Dome for the first time as a 4-seed. If they win, they'll get a chance to do it again on Sunday. All in all, it's an exciting time for the program.
That's why packing the Dome as much as possible is key. There's no better time to turn someone into a fan of the team and any chance to sell themselves to the masses is important.
So, they did what anyone would do if they needed to put themselves in front of the common folk: They went to the mall.
"For the price of five Arby's roast beef sandwiches you could enjoy some Syracuse basketball."
And they even took some time out to showcase those basketball skills that made them so good...