"Major Announcement" Coming on Wednesday; Are New Football Uniforms On The Way?

SU Athletics will make a major announcement on Wednesday, according to an official release.  The announcement will take place in the Canyon area of Destiny USA at 2:45.

It set off a firestorm of discussion, with many people speculating on Twitter that new football uniforms will be unveiled. Even incoming offensive lineman Aaron Roberts weighed in, as the Post-Standard's Nate Mink noted.

I hear the new uniforms dropping tomorrow 😈

— #AR70 (@D1_Roberts) April 15, 2014

The rumor of new football jerseys isn't a new one.  Garrett McGrath from Uni Watch said this back in late January:

A little birdie who claims to have close ties to the Syracuse football team says, "I’m being told 100% that there will be a complete overhaul of the uniform, including new pants, jerseys (including an alternate), and helmet." None of this is verified yet.

There are a few things to note about this announcement:

1. The press release was sent out to members of the football media.  This will be a football announcement.
2. Don't forget that the Spring Game is on Saturday.  It would make sense to unveil new uniforms this week because it would coincide with the game. Last year, the coaching staff was vocal about attracting 20,000 fans to the game.  It didn't happen.  This year, SU has changed it up a bit to increase interest.
3. The event will be at Destiny USA.  That's not a coincidence.  Either it's done to attract more eyeballs or it has some sort of tie-in to retail. Or both.
4. SU has also been involved in a re-branding process, as our own John Cassillo wrote earlier this month. What's important to note is that in the Texas Bowl, the most high profile event for SU football, the team wore its new helmets.  Wednesday's announcement could be the next step.