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Whatever You Do, Do Not Show This To Scoop

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So there's some new show called America's Next Great Restaurant. If you watch the preview video for it here, you unlock a coupon at a dining establishment.

So far, so good.

But did I mention the dining establishment is Chipotle?

Consider this video like the one in The Ring. Do not watch it. Do not let other's watch it. Do not disseminate to anyone. And do not leave small children alone with the video.

And for the love of all that is holy, do not let Scoop Jardine watch this video. Under any circumstances.

While you're at it, don't watch that show. Chipotle founder and CEO, Steve Ells, is one of four investors in the show. It's probably laced with subliminal messaging to support the former president of Egypt or something equally bad.

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