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TCU To Big East Today, Start Play In 2012-2013

ALBUQUERQUE NM - NOVEMBER 27: James Dunbar #56 of the TCU Horned Frogs celebrates the win over the New Mexico Lobos on November 27 2010 at University Stadium in Albuquerque New Mexico. TCU won 66-17. (Photo by Eric Draper/Getty Images)
ALBUQUERQUE NM - NOVEMBER 27: James Dunbar #56 of the TCU Horned Frogs celebrates the win over the New Mexico Lobos on November 27 2010 at University Stadium in Albuquerque New Mexico. TCU won 66-17. (Photo by Eric Draper/Getty Images)
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When an airplane crashes, they say the worst thing that airline can do is advertising of any kind. Even advertising that promotes how safe the planes are or how sorry the company is. The idea being that regardless of your ad's intentions, they only stand to reinforce everyone's memory of the horrible crash.

Same thing applies to BP and the oil spill. Remember when they did all those ads afterwards about how bummed they were and how they were going to fix everything and all you kept thinking about was how messed up the oil spill was?

So keep that in mind when the Big East announces today that TCU is officially joining the conference. So says Dicky Weiss...

In a move designed to prop up a weak football conference, The Big East has convinced TCU to leave the Mountain West and join the league as an all sports member, sources told the Daily News early this morning. Commissioner John Marinatto and Associate Commisioner in charge of communications John Paquette both flew to Dallas yesterday for the official announcement at 1 p.m. today.
I'm all for the Horned Frogs joining up for quite a few reasons. That said, I think the timing is awful for two specific reasons:

1. All it's going to do it remind everyone how much better TCU is than every other team in the Big East and how bad Big East football has been this year.

2. Let the "can TCU have the Big East's automatic bid this year?" jokes begin.

Then again, when have we ever assumed Big East officials know how to do things like this? Let's see how this goes...

Update: Fanhouse says TCU will begin playing in the Big East in the 2012-2013 season. So go ahead and book that hotel room for our 2013 basketball game in Ft. Worth. Brett McMurphy also mentions that the conference expects an answer from Villanova by the end of the academic year about becoming football team No. 10.