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Truth In Advertising

I haven't watched a second of that show Gossip Girl. Oddly enough, I'm not the demo. But I'm well aware that it's apparently Beverly Hills 90210 turned up to 11...although that makes me wonder what the new 90210 remake is then.

If by chance you are unfamiliar with the show, Wikipedia tells us that it follows "the lives of socialite young adults growing up on New York's Upper East Side who attend elite academic institutions while dealing with sex, drugs, jealousy, and other teenage issues." I don't know about you but I completely identify.

Even if you're like me and you haven't watched the show, you must have noticed their ad campaign for the upcoming season. Be it billboards while you're driving or ads in a magazine or newspaper, the racy ads are causing a bit of a stir and refuse to not be noticed.

That got me thinking. And as we all know, nothing good ever happens when I start thinking.

Maybe this is exactly what Syracuse football needs. A little sex appeal. A little boundary pushing. A little edge. And so, as a courtesy to the Syracuse Athletics marketing department, which I believe consists of a dart board in DOCTOR Daryl Gross' office with various 80's rock tribute bands names on it, I've put together some Gossip Girl-inspired ads for promoting the Orange's upcoming season. I think they really capture the essence of SU football with a touch of sex, mystery and a certain something that just compels you to tune in on August 30th.

Especially if you're a Northwestern fan...