SU is collaborating with Masik Collegiate Fragrances to create a signature perfume and cologne line for women and men. They will be named "Syracuse University for Him" and "Syracuse University for Her," respectively.
"My hope is that these official scents will someday remind people of the past," Katie Masik, the owner of Masik Collegiate Fragrances, said on the company website. "Long after the days on campus come to an end, alumni and fans can smell that special scent and be reminded of that special time — the campus, the sporting events, the traditions and most of all, the memories."
Some of the fragrance options utilize nectarine, ginger, tangerine and orange scents to highlight the smells of spring. Other fragrances have crisper scents inspired by the snow and ice of Syracuse winters. SU specifically asked for natural scents, so Masik took inspiration from the outdoors, incorporating pine trees and fir trees into the fragrances.
Masik said the typical fragrance project lasts about six months. She started collaborating with SU in the fall, and the fragrances are projected to hit shelves sometime in the spring or summer of 2014.