So says the Wall Street Journal, who released a list of the "20 most valuable Division 1 men's basketball programs" today. The basic idea is, if each program could be sold like a professional franchise, how much would they be worth?
Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, calculated the intrinsic valuations of 100 top Division I programs, including all 74 major-conference ones. Among other factors, the study examined each program's revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for every school.
The Louisville Cardinals were the far and away most valuable program overall and would cost $211.5M to buy. The Kansas Jayhawks, in second place, are worth $146M. The top five is rounded out by Indiana ($130M), Ohio State ($120M) and Arizona ($110M).
The Orange come in 13th place with a value of $82.7M and are the only other Big East school on the list (Hi Georgetown & UConn!).
Of course, take all of this with a pillar of salt. According to this list, the Virginia, Wake Forest, UNLV and Wisconsin basketball programs are more valuable than the Syracuse one, which is laughable. I don't care what your metrics are, that's just not correct.
If you're putting it in ACC terms, the Orange are the fifth most-valuable program behind No. 6 UNC, No. 7 Duke, No. 8 Virginia and No. 12 Wake Forest. Maryland also checks in at No. 15 overall.
H/T: Brian B.