Last season the Pinstripe Bowl got a 2.63 rating: http://www.bcsfootball.org/news/story?id=4819384
This season the Pinstripe Bowl got a 2.1 rating: http://www.sportsbusinessdaily.com/Daily/Issues/2012/01/13/Media/Bowl-ratings/Bowl-Viewership.aspx
And Jersey State even had the benefit of playing on a Friday before a holiday weekend (last season's game was on a Thursday). Undoubtedly there were a lot more people off from work this year as compared to last.
There is no spinning this. News directors that lose 20% of an audience from the previous year get fired. TV shows that lose 20% of the audience from the previous show get canceled. Simply put, this is the TV ratings equivalent of an ass-kicking.
Any more questions about why the ACC picked SU over Jersey State?