With the third installment of the series, I'm bringing back another conference from the dead (though this one actually is dead now, instead of just being presumed dead like Big East football would be in the event of the 16pocalypse).
With the Pac 16 and oversized SEC disintegrating, TCU still upset that its return to an AQ conference was cut short by the emergence of the super-conferences, and Houston steadily growing a base of support in the Texas legislature, reviving the SWC seemed the best option on the table. Especially since Oklahoma and Oklahoma had long since indicated that they were staying with Texas come what may, not re-uniting with their old Big 8 conference mates. Jerry Jones managed to work some back-room deals to bring Arkansas in after the SEC lost Florida, Georgia, and South Carolina, and so created a new SWC that was slightly more geographically diverse than the old one (if still concentrated in Texas).
League Name: Though the new conference swapped SMU and Rice for Oklahoma and Oklahoma State, this conference was quick to claim the SWC's heritage and so revived the name of the Southwest Conference.
Members: Arkansas, Baylor, Houston, Oklahoma, Oklahoma State, Texas, Texas A&M, TCU, Texas Tech.
Advantages: If it didn't have every major program in Texas, this conference came very close. Texas-Oklahoma is one of college football's classic rivalry games. Except for the Oklahoma schools, they have a long history together in the SWC, and most have some history from the Big 12 and either the super-sized SEC, Pac 16, or super-sized Mountain West. Two top-10 TV markets in Dallas/Ft.Worth and Houston. Multiple large, passionate fan bases.
Disadvantages: With six schools from Texas, the conference is more than a little over-concentrated there, and the overwhelming majority of its potential fan base is in Texas as well. Texas and Texas A&M despise each other, and Texas has not had a good history of playing nicely with others.
Summary: Although this conference isn't quite as nostalgic as the old/new Big Ten, it should still have good, exciting football that the networks will love.