The 16-team Big East is still the counterculture, bizarre, Willy Wonka-type land where football is the dark chocolate to college hoops' silky milk cocoa. A place where college basketball is still the preferred product and brings in more money to the conference than football. The 2011 NCAA tournament netted the Big East (which had a record-breaking 11 teams from the conference make the 68-team field) $24.9 million this year. The BCS landed the Big East $21.2 million. And that was before UConn had to pay the BCS for all those unsold tickets.