The Big Ten raised (lowered?) the bar in Terrible Division Naming yesterday by announcing that they would be splitting the conference into two divisions, one called The Legends Division and one called The Leaders Division. Aside from sounding like the kind of things they name your group during a peer retreat while you do trust falls, it's just a terribly lame choice.
You can just image the time and money sunk into focus groups, PR firms and consultants to come up with that jargon. It's the kind of move that begs for a "Who are the ad wizards who came up with that one?" reference.
By 2012, the Big East will stand at nine football teams and seventeen basketball teams. At least. And we inch ever so closer to breaking that conference down into divisions one way or another.
I wonder...what would we call these divisions?
Thankfully, "Legends" and "Leaders" are off the table.
North/South/East/West just feels tired and lame. We can do better, can't we?
I've always been partial to the idea of a Gavitt Division and Tranghese Division. Of course, I'm sure there's some of kind of focus-grouped data that says taking the names of former commissioners that no one's ever heard of West of the Mississippi is bad for branding, but, whatever. (There's a reason that, years later, people still refer to the old NHL division names).
If we are thinking about going the Big Ten route, let's really flower it up. The Passion Division and The Sassy Division. Not sure which one I'd rather Syracuse was in.
Or let's face it, there's prime real estate here for sponsors. How bout the New Era Northern Division and the Aeropostale Southern Division? That way when Syracuse wins their division, we can cal them NEND Champions.