When an airplane crashes, they say the worst thing that airline can do is advertising of any kind. Even advertising that promotes how safe the planes are or how sorry the company is. The idea being that regardless of your ad's intentions, they only stand to reinforce everyone's memory of the horrible crash.
Same thing applies to BP and the oil spill. Remember when they did all those ads afterwards about how bummed they were and how they were going to fix everything and all you kept thinking about was how messed up the oil spill was?
So keep that in mind when the Big East announces today that TCU is officially joining the conference. So says Dicky Weiss...
In a move designed to prop up a weak football conference, The Big East has convinced TCU to leave the Mountain West and join the league as an all sports member, sources told the Daily News early this morning. Commissioner John Marinatto and Associate Commisioner in charge of communications John Paquette both flew to Dallas yesterday for the official announcement at 1 p.m. today.