This can't be SU's or D.Gross's work b/c this would mean they actually care about students. And judging by the location and cost of the section for student season tickets, I find that highly unlikely:
Dear Syracuse University Student Season Ticket Holder:In the event that SU advances to the NCAA Men's Basketball Final Four in Detroit, the NCAA has created a website specifically for Syracuse University students, where qualified students can order a student ticket book (valid for both Saturday and Monday). Each University in the Sweet 16 will be allocated 422 seats and these will be filled on a first come, first serve basis. The website is now active and will close on Monday, March 30 at 5 PM (EST) or once the 422 seats have been ordered.