When your wife is the head of Marketing, the Bio can say whatever the hell you want it to.

 Gross savored the sweet flavor of success during his 14 years in athletics administration at the University of Southern California.

Yuck.

I just found this and nearly choked on a floppy piece of lettuce.

Aside from what Sean pointed out, as the most remedial example of writing in this bio, I’d like to make a couple comments/denigrations just for shits and giggles:

1) The first sentence is passive, with the object as the antecedent. This does not inspire confidence, and goes against the Type A mindset typically associated with athletic and executive success. Read any executive bio from any successful company, and it will read direct and active. It will use action verbs.

2) The rest of opening paragraph is just choppy and reads like Junior High School drivel. Case in point: “The principles in which he believes include winning championships, graduating all of the student-athletes, maintaining compliance to all NCAA rules and being fiscally sound.”

Congratulations on embedding the prepositional phrase, but the subsequent listing includes, “graduating all of THE student-athletes.” Also, I’m glad he believes in winning championships as one of his key principles. Are those key principles or key objectives? Principles are fundamental truths/bases that provide a framework underlying one’s goals/objectives, be it on a philosophical, ethical, spiritual or other comparable level.

Alright I’ll cut it off here, sorry for the indignation.

…and since this is a comment on the blog, I notice I open Point 2 with the omission of “the” for the fourth word.

Shame on me.