Jim, You Can Say No

by Sean Keeley on Jul 11, 2008 1:12 PM EDT

One of the things I miss out on being so far away from Central New York is all of the local endorsements and advertising that comes with the regional celebrity that only college coaching can provide. Lord knows how many awkward Jim Boeheim commercials I've missed out on.

But while trawling the Watertown Daily Times website (don't ask), I came across this beauty to the right here. Let's just say I hope they're paying Jim with more than just a lifetime of free "double meat" orders.

How do you pronounce Jreck anyway? It's always bothered me cause I pronounce it like "dreck." And as any good Jewish boy knows, that's not a compliment. Clearly, the founder of the company was not Yiddish.

The Pork BBQ sandwich on the menu was probably a tip-off as well.

Tweet Comment 4 comments | 0 recs |

Do you like this story?

Comments

The two variations common in these parts are:

1) "Jay-wreck"- this way you say it as two words.

2) "Jjjjreck"- said as one word with the soft G sound...(think Giraffe)

But if you've ever tasted one, dreck is apparently not far off....

by Anonymous on Jul 11, 2008 1:52 PM EDT reply actions

As a chef and product developer....Jreck Subs has to be the worst sub I have ever had. It's like Jimmy B having his teams in the 80's wearing LA Gears.

Danny
TheSportHump.com

by Poncho Sinatra on Jul 11, 2008 4:27 PM EDT reply actions

Their subs are great. Come on maybe your have to be a local to appreciate them, but I love 'em.

by Anonymous on Jul 13, 2008 11:45 AM EDT reply actions

Wasn't Jreck's Subs at Kimmel when you were a student? It's not there anymore. They made shitty subs anyway. One of my Jewish friends told me about the Yiddish meaning of the word, but I didn't believe him. Thanks for enlightening me.

by Dominic on Jul 16, 2008 12:00 AM EDT reply actions