As you can imagine, there are supporters and detractors:
"We're close to the tip of the sword for an AT&T School of Business or a Kodak School of Digital Communication. I can see that as not so far off," Terry Burton, a naming-rights consultant, said.
It's a delicate partnership, said Randa Safady, a vice chancellor at the University of Texas. "It's important that the public and we all don't equate the generosity of corporations with selling out," she said.
Personally I think the possibilities are endless. Your LeanPockets School of Management diploma comes with a Buy One Get One Free coupon for the LeanPocket of your choice (Philly Steak and Cheese, please!). A lesson in economics even after you leave the classroom.
Murray's Bail Bonds' College of Human Services and Health Professions. I can't think of many better human services than bail bondsmanship. Synergy!
It's even a great way to promote local business, all students in Faegan's Bar & Grill College of Engineering and Computer Science get a 40 oz. beaker at the beginning of the semester to present anytime they're at the bar that's good for $1 drafts all year long.
Source: Barker Blog