The Tostitos School Of Public Communications Does Have A Nice Ring To It

According to USA Today, The University of Iowa is considering whether to rename its College of Public Health after Wellmark Blue Cross and Blue Shield's foundation in exchange for a $15 million gift from the company's philanthropic arm. By doing so, Iowa would be the first public university to name a college after a corporation.

As you can imagine, there are supporters and detractors:

"We're close to the tip of the sword for an AT&T School of Business or a Kodak School of Digital Communication. I can see that as not so far off," Terry Burton, a naming-rights consultant, said.

It's a delicate partnership, said Randa Safady, a vice chancellor at the University of Texas. "It's important that the public and we all don't equate the generosity of corporations with selling out," she said.

Personally I think the possibilities are endless. Your LeanPockets School of Management diploma comes with a Buy One Get One Free coupon for the LeanPocket of your choice (Philly Steak and Cheese, please!). A lesson in economics even after you leave the classroom.

Murray's Bail Bonds' College of Human Services and Health Professions. I can't think of many better human services than bail bondsmanship. Synergy!


It's even a great way to promote local business, all students in Faegan's Bar & Grill College of Engineering and Computer Science get a 40 oz. beaker at the beginning of the semester to present anytime they're at the bar that's good for $1 drafts all year long.

Source: Barker Blog





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